October 15, 2019
When it comes to integrating Search Engine Optimization (SEO) to your website, keywords are a crucial aspect as tapping into the frequent searches of consumers helps increase your visibility. While it isn’t the only way to optimize a site, evaluating and looking for relevant keywords is just as essential as ever.
Think of it this way: keyword lists are like maintaining certain parts of gear - you have to tweak it to perfection, or else you risk the entire effectiveness of the motor. With that in mind, study your audience and analyze the popular search terms to get a better grasp of how it generates sales.
This is because keyword stuffing is long gone, and quality content has taken back its throne as king. Along with helpful content, it should be supplemented by well-researched and properly placed keywords into your text, headlines, subtitles, images, video descriptions, and even links to improve your digital marketing.
To that end, we’re here to steer you in the right direction and guide you to finding the right keywords for your target audience.
Before you can hone in on specific keywords, you will first need to come up with broad, generic buckets relating to your business. This can differ depending on which field you’re in - for bloggers, this may include relevant topics that you talk about, such as lifestyle, beauty, travel, or fashion.
For marketing businesses, you will need to put yourself in the shoes of your market and understand what topics your consumers are likely to search for. These are topics that will help your business reach a certain degree of visibility in search engines.
After creating a bucket list, you can use keyword optimization tools online to help you determine their monthly search volume. This will help you gauge the relevance of these topics to your target audience, which in turn should help narrow down your search for specific keywords later on.
Beyond understanding the ropes of your business, getting to know your audience is also one of the most vital aspects of keyword building. With that in mind, be sure to analyze your target market and try to understand their thought process - what are the primary topics they’ll be searching for? What are their pain points, and how will they address it when looking for a solution online? Knowing which topics are important for customers is key to narrowing down an effective list of keywords that would help draw them to your site.
Longtail keyword phrases work by choosing specific sub-topics or keywords to their particular market. For instance, putting ‘training’ under your list may be too broad as it can mean many things such as animal, sports, or sales training.
A more powerful way to phrase it is by being as specific as possible - ‘sales training’ is broad yet acceptable, ‘B2B sales training’ can have the more targeted reach, but ‘books on B2B sales training’ is the ideal keyword phrase as it hones in on exactly what the consumer is looking for. Additionally, longtail phrases have lower competition in search results due to their distinctness, increasing the likelihood of improving your ranking in search engines.
Include relevant keywords that are concise and easy to follow for your viewers. That means while keywords are essential, it shouldn’t be picked at random and jammed into your content without paying attention to its readability score. Write it in a way that balances factors, relevance, and readability to maximize its effectiveness.
Please note that keywords are not limited to your titles, product listings, or general content. It should be included everywhere on your site, including optimizing your photos and videos. Use keyword searching tools to help you find the success rate of each keyword and include only the best of the bunch to boost your SEO to achieve higher ratings.